The People Who Turn Ideas Into Revenue
At 99 Commerce, we combine diverse backgrounds with deep ecommerce expertise and real passion for growth to build next generation, powerhouse consumer brands.
Surround Yourself With Top Talent
At 99 Commerce, ambition is our baseline. We move fast, uphold high standards that only the best can match, and collaborate daily. Innovation isn’t a department here–it’s how we operate every day. We work fast, expect high standards, and surround ourselves with elite talent. Innovation isn’t a department—it’s how we operate. If challenges sharpen you and ownership drives you, this is where you’ll level up.
Meet Our Leaders
Topi Heinonen
Co-Founder
Born and raised in Finland and forged in performance marketing, Topi scaled one of Northern Europe’s fastest-growing medical device brands—generating over $22M in revenue in its first year and earning features in leading publications.
A full-stack ecommerce operator, he leads 99 Commerce’s marketing function with rare intensity. With skills learned from legendary copywriters and operators like Peter Kell, Stefan Georgi, John Benson, and Moiz Ali, Topi has written endless $7-figure VSLs and built brands from zero to scale with speed.
From funnel to factory, he leads elite creative execution with a strategist’s eye for conversion.
Ryan Talmadge
Co-Founder
Born and raised in the U.S., Ryan has been building market-leading consumer brands since 2016—launching during the Instagram boom and scaling relentlessly ever since. With over $200M in ecommerce revenue under his belt across beauty, supplements, and lifestyle, he’s quietly become one of the most trusted operators in the industry.
Ryan is the guy top brands call when they're stuck—an elite CRO and systems architect who prefers results over recognition.
Known for seeing around corners, he combines a strategist’s brain with a builder’s instinct—engineering the operational backbone that powers every brand at 99 Commerce.
